Supporting the Childcare Marketing Managers, the Campaign and Digital Content Creator will
organise and oversee implementation of the Group marketing plans, including multi-channel
and communication campaigns and events to deliver brand awareness and customer
acquisition across the Your Co-op Little Pioneers estate.
- Prepare and deliver integrated marketing activities, both planned and ad-hoc, to
support enquiry and occupancy targets locally and nationally.
- Source advertising and partnership opportunities, coordinating the end to end
execution of on and off-line promotional advertising.
- Work with internal and external designers, agencies and printers to oversee the
production of all marketing materials for a variety of on and offline channels to include
printed materials, outdoor advertising, social and web content alongside event and
promotional collateral.
- Own the planning, creation and execution of regular content across social media, email
and all other owned channels, including the creation and testing of new channels to
drive engagement and enquiries.
- Responsible for the management and upkeep of nursery landing pages and creating
regular additional editorial content on the childcare website.
- Liaise with nursery managers to support with and update their online profiles as well
as ensuring the upkeep of external profiles, such as daynurseries and other online
listing sites.
- Produce and distribute in-house press releases as well as working with the Group’s
PR function to maximise promotion at a local and national level for events, acquisitions
and promotions.
- Work with society Internal Comms team to ensure creation and delivery of Childcare
messaging and promotion to the wider society.
- Produce plans and reports for the Marketing Managers in relation to activities
undertaken as required.
- Support the Marketing Managers to deliver marketing plans for nursery re-launches,
acquisitions and refurbishments
- Support marketing manager to plan, source and order materials and liaise with venues
for Childcare events, conferences and exhibitions