Tour Operator Content and Ecommerce Manager

Apply
Location
Walsall
Specialism
Marketing
Advertising Salary to Display
£40,000 - £42,000
Site Name
Flexible but with a requirement for frequent travel to Warwick, Walsall or Beeston
Vacancy Type
Permanent
Hours Per Week
39
Job Grade
Midcounties Career Framework Level 7

About the Role:

Your Coop are looking for a Tour Operator Content and Ecommerce Manager to join our society. We’re a unique multi-sector group operating in Food, Childcare, Travel, Post Office, Healthcare and Utilities, meaning you will get a breadth of experience in a collaborative and fast-moving organisation. No two days will ever be the same! 

At Your Coop, you will be part of business that puts people at the heart of everything they do. What makes us different?
 
The money you help us make is returned to our members and communities. We are a cooperative which means we share a third of our profits to our members and invest a third in our community support initiatives. In a profit-driven world, we are the difference. 

We’re proud to be owned by our members, and we’d love to be owned by you. 
 
 
 
As a Tour Operator Content and Ecommerce Manager, you will be responsible for:  
 
Manage design & development of our online capability
Merchandise & optimise online content to acquire, engage & convert customers
Plan & develop integrated, multi-channel consumer-facing,  always on, campaign & tactical marketing content & offers (including partnership & direct response selling). 
Provide assets for use by all sales channels including VTEs
Work with Travel marketing to ensure integration of Coop Holidays messaging in all activities
Work with our central Membership and Insight team to engage and convert Members to Coop Holidays
Track & analyse campaign performance and online performance
Business owner for Coop Holidays ecommerce Work with external developers to update and improve the commercial and operational online. Full responsibility as business owner for managing the Co-op Holidays website development agenda
Optimise online merchandising to drive engagement & conversion. Ensure a seamless customer journey from lead generation activity to deliver Trading targets 
Developing the content, digital & marketing plan for the Coop Holidays in line with objectives
Creation and publication of all content material in line with marketing plans to optimise acquisition & conversion in all channels, working closely with Travel channels marketing team, VTEs and Society Insight Team Use Google Analytics and other analytical programs (i.e. Moz, SEMRush. Google Search Console) to deliver key performance reports on a regular basis and assess performance in the context of the broader travel market 
Execute tests, collect and analyse data, identify trends and insights from the B2B and B2C websites
Budget allocation as per planning, monitoring campaign costs & ensuring ROI
Work with Coop Holidays’ Product Sales Managers to identify opportunities for growth by working in partnership with the commercial team, 3rd party suppliers and Coop Holidays to produce and market new travel products, while maintaining successful long-term relationships with existing suppliers
Adopt a member-first mentality and use customer-engagement metrics to create outstanding content, supporting marketing in digital campaign activity
Work with Membership team to step-change levels of member engagement and purchase of Co-op Holidays
Source (inhouse or externally), write and publish product content 
Work in a team focused on a B2B and B2C Omni channel approach across retail, digital and call centre 
Working with other heads and managers to ensure successful delivery and communication of travel offers

About You:

To be successful in this role you will need: 
 
Degree educated (or equivalent experience)
Experience in a travel product delivery role
Proven success in trading and merchandising online channels
Experience in working for membership-driven organisation desirable
Relevant marketing experience including experience of developing marketing strategies and both on- and off-line campaigns. 
Ideally, previous managerial experience and good leadership skills
Strong commercial acumen
Creative with strong copywriting and design skills 
Experience with SEO, Eshots, Social Media, HTML/CSS and other design applications
Good working knowledge of the travel sector would be advantageous
Experience in working for membership-driven organisation desirable
Strong marketing and communication skills
Well structured, detail-oriented working style
Product knowledge in all travel sectors is advantageous 
Comfortable working independently and as part of a team
Positive, solution-oriented attitude
Very strong collaboration skills and ability to work with complex organisational structures
Ability to manage ambiguity

Why Join Us?

You may be thinking what makes Your Coop unique? Why should I join? Here are three reasons why you should join the society!

1.     Community – We put our people at the heart of everything we do and are never afraid to offer a helping hand
2.     Culture – We have a flexible and unique working culture where everyone has the platform to voice how we can do better
3.     Opportunity – We pride ourselves on the foundation that everyone should have the ability to grow and prosper

Joining us means you will be part of something amazing and it also means you will have access to lots of great benefits including:

10% Coop Discount (20% every payday weekend on food) 
Coop Exclusive Discounts (Who doesn’t love a discount)
25 Days Annual Leave (Because we all need a break)
5.5 Weeks Performance Based Bonus (Hard work comes with reward)
Hybrid Working (Making sure you achieve a work life balance)
Access to the Electric Vehicle Scheme (Making the journey greener)
Coop Society Membership (Because we want to know how we can do better)  
3 Days a Year for Volunteering Hours (Now more than ever we need to support one another)
GroceryAid Colleague Support (Because sometimes we all need a helping hand)
Refer a Friend Reward Scheme (We want everyone to shout how a business should be run)
Training and Development Opportunities (Because everyone can be themselves)
Death in Service x2 Annual Salary (Incase the worst should happen)


Apply now to begin Your Coop journey!

Other jobs like this

    Location
    Walsall
    Specialism
    Marketing
    Advertising Salary to Display
    £40,000 - £42,000
    Site Name
    Flexible but with a requirement for frequent travel to Warwick, Walsall or Beeston
    Vacancy Type
    Permanent
    Hours Per Week
    39
    Job Grade
    Midcounties Career Framework Level 7
    Latest

    Team Leader

    Location
    Codsall
    Specialism
    Team Leader
    Advertising Salary to Display
    10.50 per hour
    Site Name
    codsall 417
    Vacancy Type
    Permanent
    Hours Per Week
    39
    Job Grade
    Midcounties Career Framework Level 4
    Latest

    Team Leader

    Location
    Pineham Village
    Specialism
    Team Leader
    Advertising Salary to Display
    £10.27 Per Hour rising to £10.60 in August
    Site Name
    Pineham Village
    Vacancy Type
    Permanent
    Hours Per Week
    39
    Job Grade
    Midcounties Career Framework Level 4